Growth & Acquisition
Which Google Ads Campaign Type to Use at Each Funnel Stage: Search, Display, and Remarketing
Search, Display, and Remarketing aren't competing with each other: each one solves a different stage of the Google Ads funnel. How to pick the right one for where your customer is.
September 2026
Growth & Acquisition The February 2026 Discover Update: What Changed and How to Protect Your Organic Traffic
Google rolled out its first 'core' update aimed specifically at Discover. What changed, who it affects, and how to protect your traffic if you run a blog.
August 2026
Growth & Acquisition Landing Page vs. Homepage: Which Does Your Next Ad Campaign Need
When it makes sense to build a dedicated landing page for your paid ad campaign, and when your homepage already does the job.
August 2026
Growth & Acquisition Google Ads or Meta Ads by Funnel Stage: How to Decide
Why the right question isn't which platform is better, but which channel to use at each stage of your customer's buying process.
July 2026
Growth & Acquisition Google Ads vs. Meta Ads: Where Should Your Business Invest First?
An honest comparison between Google Ads and Meta Ads based on business type, purchase intent, and available budget.
March 2026
Growth & Acquisition Technical SEO vs. Content SEO: Which Does Your Business Need First?
The two types of SEO solve different problems. How to know which to prioritize based on your site's current state.
February 2026