How a Website Redesign + Ad Campaigns Grew Quote Requests by 200% (Real Case Study)

Most case studies published online are vague on purpose — “we significantly increased sales” without saying how much, how, or in what timeframe. Let’s be specific about a real one: EG Lawn Sprinklers, a garden irrigation systems business.

The starting point

EG Lawn Sprinklers already had a website, but it wasn’t generating the volume of inquiries the business needed to grow. The problem wasn’t service quality — it was that the site didn’t clearly communicate what they offered or why to choose them, and there was no active campaign driving qualified traffic.

What we did

A conversion-focused site redesign. This wasn’t just “modernizing the design” — every page was built around the questions a potential customer actually has before hiring an irrigation service: what’s included, roughly how much it costs, how the process works.

Ad campaigns connected to the site. The campaigns didn’t point to a generic homepage — they pointed to specific pages designed for each type of inquiry, with simple forms and clear calls to action.

One team for both pieces. Because the same team designed the site and set up the campaigns, there was none of the typical disconnect where the ad promises something the landing page doesn’t deliver as clearly.

The result

“Since GixLabs redesigned our site and set up the ad campaigns, the volume of quote requests grew by more than 200%.”

— Eduardo García, Owner, EG Lawn Sprinklers

Growth of more than 200% in quote requests — not visits, not “impressions,” people actually asking for a quote, which is the metric that actually moves the business.

Why it worked (and what wasn’t magic)

There was no special trick. It was the combination of three simple things executed well together: a site that clearly communicates value, campaigns that drive qualified traffic (not just volume), and consistency between what the ad promises and what the visitor finds when they arrive.

That combination is exactly what gets lost when one provider builds the site and another handles the campaigns with no communication between them.

What this means for your business

If you have a site that isn’t generating the inquiries you expected, or ad campaigns that aren’t converting the way you’d like, the problem is rarely a single isolated piece. It’s almost always a lack of consistency between the pieces — the same pattern we solved with EG Lawn Sprinklers.

If you want to see how close (or far) your current situation is from a case like this, that’s exactly the kind of diagnosis we do in the free strategy session.

Cover photo: Sóc Năng Động / Pexels